In the wake of the pandemic forcing their business online, some Real-Estate agents took to an unlikely platform — TikTok.
As the pandemic pushed realtors into the digital space, some of them adapted into TikTok's signature short-form video format. The real estate market, "this dinosaur of an industry," had to adapt and go online. Despite its reputation, the platform is far more than videos of teenagers dancing to pop music. It is becoming one of the best social media channels to integrate into your real estate marketing strategy.
We live in a world that is constantly evolving, and technology is at the immediate forefront. Social media has changed many aspects of our lives and how people conduct business. Facebook and Instagram are valuable and classic channels that the marketing and advertisement avenues have utilized to gain leads and traffic. However, other social media channels like TikTok are emerging as crucial lead drivers and branding tools. Here's a look at the fast-growing video/social sharing platform a generation is hooked on.
TikTok is an easy-to-use video creation app that's available globally for mobile users. The app provides users with different effects, filters, sound bites, and music. It offers various ways for users to create a wide range of videos tailored to any message they wish to get across. Videos can range in length from 15 seconds to 3 minutes long.
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As for real estate agents and some independent property managers, the mobile app features a collection of tools capable of editing and filtering informative advertisement content to reach a broad client base. With TikTok, you don't need to be a software guru to run the show. Just create a piece of relevant and relatable content and see your business attract new customers.
There are many reasons why estate agents should brand themselves on TikTok. At almost one billion users, the app has almost 20 million active users every month who spend approximately 47 minutes on the app. About half of the users in the US fall between the age group of 18 and 34 years. Additionally, there are 20% of the users that fall between 35 and 44 years; the prime age group of buying homes. With a number of those users having a household income of more than $100k, this makes them the prime target for real estate agents.
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The mobile app is getting more popular by the minute. So many people flock in to watch, create and share content, and so, the earlier you become a player, the better you would incept your projects.
As the young continue flocking the channel, creating catchy content would expose your hidden abilities and personalities and help generate more leads.
Tips to Elevate Yourself as an Agent Using TikTok
If you're interested in using TikTok to market yourself as an agent, but not sure where to start, try using some of these tips to start creating video content that can reach almost 10 million users who fit the home buying cohort.
- Home tours. Turn your listings into virtual home tours by using TikTok's filters, effects, and music features on the app.
- Keep up with TikTok trends. On your "for you page" you'll begin to see videos that follow a similar format to others, but with different content. Use this to your advantage and get creative with how you can incorporate real estate into these trends.
- Hashtags are important. Whether you're providing tips for first-time homebuyers, doing a virtual home tour, or participating in a TikTok trend, make sure you use the best hashtags. If a trend has a corresponding hashtag, don't forget to include it!
- Be creative. Don't be scared to try something new. TikTok uses an algorithm with artificial intelligence to make sure user's content will be seen. You can create a video that will go viral without even expecting it to happen!
Ultimately, TikTok is not only powerful because of its ability to get you in front of new audiences, but also because of the software itself. For real estate agents, it offers a video editing tool that can elevate your content and access to an extended audience beyond your immediate bubble. The ease of the app is a sure magnet to those that label themselves "social media deficient". You can easily record a video, add text, move text, put the text in for a certain duration of time, change the music and the background, trim and edit the video, and instantly post a TikTok. From there, you can download it on your phone and share it on Facebook, Instagram, and YouTube. With that, you have easily marketed yourself on 4 platforms, easy peasy!